DOING THE MOST GOOD THIS HOLIDAY SEASON
Holyoke Mall Partners with The Salvation Army for Annual Red Kettle Campaign and Angel Tree
Holyoke Mall is proud to partner with The Salvation Army for their annual Red Kettle Campaign Kick Off
event. This event signals the start of an initiative which funds programs and services for thousands of
families, youth, and senior citizens in our community and across Massachusetts each year.
Bell ringers will be accepting donations at various exterior entrances and interior locations across the
shopping center until December 24, 2025. The event will also feature a performance from the Holyoke
High School Madrigal Choir.
To complement the Red Kettle Campaign, The Salvation Army is set to host another annual tradition, the
Angel Tree. This program provides clothing and toys for children in need.
According to The Salvation Army, each Angel Tree is decorated with numbered paper angel tags with the
first name, age, and gender of a child who is in need of a gift. Contributors remove one, or more, tags
from the tree and purchase appropriate gifts for the child or children described on the tags.
Guests are encouraged to visit the Angel Tree on the Upper Level near AT&T beginning on Friday,
November 14 and until Wednesday, December 24, 2025.
WHAT: Salvation Army Red Kettle Campaign Kick Off Event
WHERE: Holyoke Mall, Upper Level near AT&T
50 Holyoke Street
Holyoke, MA 01041
WHEN: Friday, November 14 at 11:00 AM
NOTE: Members of the media are invited to attend.
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About Holyoke Mall at Ingleside
Holyoke Mall is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood
and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded
in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants,
entertainment venues, and department stores including: Macy’s, Target, Victoria’s Secret, Apple, Round1, DSW, JD
Sports, Loft, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.
About Pyramid Management Group, LLC
Pyramid Management Group, owner of Holyoke Mall, is one of the largest, most innovative, privately-held real
estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping,
dining and entertainment destinations dominate the northeast with 9 properties located throughout New York and
Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and
always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining
and entertainment, all under one roof. For more information, visit www.pyramidmg.com.
Salvation Army
Whether it is shelter for a displaced family or a warm cup of coffee for our brave first responders – hope and
healing is the message of The Salvation Army. Since 1865, The Salvation Army has been providing social and
spiritual services to communities throughout the world. People given purpose, hearts given hope and souls finding
redemption – this has been our mission for more than a century.
With heart to God and hand to man, The Salvation Army – an international movement – is an evangelical part of
the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its
mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.