Toys“R”Us® Bringing the Magic of Play This Holiday Season
with the Opening of a Holiday Shop at Holyoke Mall
Holyoke, MA—Just in time for the holidays, Toys“R”Us has opened a seasonal holiday
shop at Holyoke Mall, bringing joy and play to kids and families in the Western
Massachusetts community. The new 7,600 square-foot shop, operated by Go! Retail
Group, will feature a curated assortment of popular toys and brands, including LEGO,
Barbie, Hot Wheels, NERF, Paw Patrol, and more! The store will be located on the upper
level next to and is now open!
“Holiday Shops bring the excitement of Toys”R Us to more families this season, creating
an easy and fun shopping destination,” said Alex Winkleman, EVP Business Development
of Go! Retail Group. “From the hottest toys of the year to a convenient, family-friendly
shopping experience, our Holiday Shops are designed to spread joy and make gift-giving
simple.”
For more than 70 years, Toys“R”Us has been synonymous with the magic of childhood,
inspiring generations through the joy of play. The new seasonal holiday shop at Holyoke
Mall will showcase a curated selection of family favorites—from arts & crafts, action
figures, and puzzles to electronics, books, and games—designed to spark fun for kids of
all ages, making it a one-stop destination for every holiday wish list.
Additional images courtesy of Go! Retail Group, can be found here. For store hours and
location details, visit www.holyokemall.com.
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About Go! Retail Group
Go! Retail Group, a family-owned company based in Austin, TX, is home to a diverse portfolio of
brands, including Toys“R”Us, Calendars.com, and Go! Toys & Games, and Snoozimals. Since 1993, the
company has grown to operate the world’s largest fleet of pop-up stores across six countries, alongside
year-round retail locations, e-commerce, and wholesale. For more information, visit:
www.goretailgroup.com.
About Holyoke Mall at Ingleside
Holyoke Mall is Western’s New England’s premiere shopping center located in Holyoke’s
Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke
Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The
three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores
including: Macy’s, Target, Victoria’s Secret, Apple, Round1, DSW, JD Sports, Loft, H&M, Sumo
Japanese Steakhouse, 110 Grill, and more.
About Pyramid Management Group, LLC
Pyramid Management Group, owner of Walden Galleria, is one of the largest, most innovative,
privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s
portfolio of dynamic shopping, dining and entertainment destinations dominate the northeast with 9
properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its
reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in
combining the best elements of traditional retail with world-class dining and entertainment, all under
one roof. For more information, visit www.pyramidmg.com.