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  • Friday - Saturday10:00 AM - 9:00 PM
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Call It A Comeback: Clothing Retailer Charlotte Russe To Re-Open At Holyoke Mall

Published: 07/09/2019


July 9, 2019


Contact information:

Lisa Wray

Office: (413) 536-1441

Fax: (413) 536-5740

E-mail: [email protected]



–Holyoke Mall is one of 10 locations across the Pyramid portfolio to re-open as part of the brand’s re-launch strategy to open 100 stores and a new online experience after closing down earlier this year —

HOLYOKE, MA- YM Inc., new owner of Charlotte Russe, is re-launching Charlotte Russe retail outlets across the U.S., with 100 planned locations set to re-open, including at Holyoke Mall. In total, the brand will be re-opening 10 locations across the Pyramid portfolio—the largest, most innovative, privately-held shopping center developer in the northeast.


“We are incredibly excited to welcome back the Charlotte Russe brand to Holyoke Mall for our guests who love the brand’s affordable, on-trend fashions,” said Lisa Wray, Marketing Director, Holyoke Mall. “A move like this speaks volumes about how dynamic, market-dominating and high-performing Holyoke Mall, and we know our guests share in the excitement of welcoming Charlotte Russe back.”


Pyramid shopping centers and approximate openings include:


  • July
    • Walden Galleria
    • Holyoke Mall
  • August
    • Poughkeepsie Galleria
  • September
    • Crossgates
  • October
    • Palisades Center
    • Destiny USA
  • November
    • Salmon Run Mall
    • Manassas
  • December
    • Sangertown Square



Charlotte Russe is a fashion brand for young women, offering affordable on-trend apparel, shoes and accessories for all sizes, with a fun and engaging shopping experience.




Holyoke Mall at Ingleside is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Christmas Tree Shops, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Flight Fit N Fun, Loft, Banana Republic, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


Pyramid Management Group, owner of Holyoke Mall, is one of the largest, most innovative, privately-held shopping center developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the northeast with 18 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has led the industry in combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof. For more information, visit www.pyramidmg.com


About Charlotte Russe

Charlotte Russe is a fashion brand for young women, offering affordable on-trend apparel, shoes and accessories for all sizes, with a fun and engaging shopping experience wherever and whenever she wants. For more information, please visit http://www.CharlotteRusse.com and on Instagram @CharlotteRusse.


About YM Inc.

At YM Inc., we love fashion and believe that everyone should have access to clothing they love to wear. We make it our mission to not only provide the latest styles and trends, but to make them attainable and affordable. Our obsession for fashion shows in everything we do. Across all our brands, we provide value for today’s trends for kids, teens and adults. By developing the best shopping experiences and offering the best retail brands and prices, we are well positioned to continue our success, now and in the future. To find out more, please visit www.ym-inc.com.