Open until 8:00 PM

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM
  • Monday, May. 2710:00 AM-05:00 PMHolyoke Mall will be open from 10AM to 5PM on May 27 in observance of Memorial Day. Department store, restaurant, and entertainment venue hours may vary.


Construction of New Store rue21 Underway at Holyoke Mall

Published: 08/25/2021

For Immediate Release:

August 25, 2021


Media Contact:

Lisa Wray, 413-536-1441

[email protected]





Retailer hiring 30 part and full time employees


Holyoke, MA– rue21, one of the nation’s fastest growing specialty retailers, will be opening a new location at Holyoke Mall this fall, one of 15 new stores they plan to open by the end of the year.   Construction has already begun on their 5,663 sf new store which will be located on the lower level near JCPenney.  The retailer, which serves the 15-25 year old Gen Z customer with a full and inclusive size range, has a mission to provide the latest trends with an affordable price tag to young women and men.


“Recent new store openings have demonstrated the importance of our channel to brand discovery and customer acquisition,” said rue21’s CEO Bill Brand.  “Our dynamic in-store experiences have driven customer loyalty and is our model for continued omnichannel growth.”


With 5.5 million active members, rue rewards, the brand’s loyalty program that launched last year, is focused on converting new in-store customers to onmnichannel customers.


As many retailers were closing stores during the pandemic, rue21 opened three new stores last year and says they outperformed expectations by more than 50 percent. The retailer attributes the stores’ success to its data-driven site selection process that is laser-focused on its customer profile.


“We’re delighted that rue21 selected Holyoke Mall as a location to grow their brand and we’re equally excited to bring this fast growing retailer to western Massachusetts,” shared Lynn Gray, General Manager for Holyoke Mall.  “The addition of rue21 continues our goal to offer a diverse tenant mix of retailers, restaurants and entertainment destinations, and we’re pleased to bring our guests a shop that makes fashion attainable.”


rue21 is in the process of hiring 30 part and full time employees to serve as assistant managers, sales and stock associates.  Interested candidates can visit https://careers.smartrecruiters.com/rue21 to apply.  Additional stores are projected to open into 2022.


In 2021, Holyoke Mall has so far welcomed Altitude Trampoline Park, Latinos Cuisine, Mrs. Fields and Sbarro.

Follow Holyoke Mall at holyokemall.com, Facebook, Instagram and Twitter for information on new stores and more.




About rue21

rue21 is one of the nation’s fastest growing retail destinations, offering a combination of on-trend, quality, and affordable fashion within apparel and accessories, beauty, intimates, and activewear that enable girls and guys, ages 15-25, to explore and express their individuality and personal style. Headquartered just north of Pittsburgh, Pennsylvania in Warrendale, they operate over 652 stores in 45 states and online at www.rue21.com.    


About Holyoke Mall at Ingleside

Holyoke Mall is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Christmas Tree Shops, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Loft, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


About Pyramid Management Group, LLC

Pyramid Management Group, owner of Holyoke Mall at Ingleside, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 16 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.