FOR IMMEDIATE RELEASE
March 8, 2023
GARAGE BRINGS TRENDING FASHION TO HOLYOKE MALL
Garage Opened March 3 at Western Mass’ Largest Retail Destination
HOLYOKE, MA– Trend setters across Western Mass headed to Holyoke Mall last weekend for the opening of cutting-edge fashion brand, Garage. The newly opened, 3, 891 sq. ft. store is located on the lower level in Center Court.
Garage, part of Groupe Dynamite Inc., is the one-stop shop for in-demand Gen Z trends from athleisure to balletcore, matching sets, and more. The brand spotlights denim, everyday basics, and ‘gram-worthy trends to inspire confidence.
“Garage brings the virality of fashion from your phone into the shopping center,” said Holyoke Mall Marketing Director, Ruth Hasting. “You’re able to find the outfits you’ve pinned to your Pinterest boards and trends seen on your favorite influencers.”
Opening weekend, the first 100 shoppers received a free gift with purchases of $50 or more and a mystery gift card valued up to $250.
Garage is a destination for on-trend individuals for their casual lifestyles and provides seasonless apparel and accessories including denim, woven bottoms, knit tops, dresses, outerwear, swim, and intimates.
The Montreal-based company’s mission is to empower individuals to be confident, authentic, and unapologetic in their own style, using fashion as a fun way to celebrate life.
Established in 1975, Garage has established itself as a leader in fashion and retail. Their Holyoke Mall store joins more than 190 boutiques across North America.
About Holyoke Mall at Ingleside
Holyoke Mall is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Loft, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.
About Pyramid Management Group, LLC
Pyramid Management Group, owner of Holyoke Mall at Ingleside, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 16 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com
Garage is the voice of the confident independent individuals who are not afraid of expressing their personality. Our goal is to inspire individuals everywhere, empowering them to turn up the volume on who they are. Garage dresses the effortlessly sexy, on-trend individual for their casual lifestyle and offers apparel including denim, woven bottoms, knit tops, dresses, outerwear, swim and accessories. Created in Montreal in 1975, Garage has established itself as a leader in the fashion and retail landscape with over 190 stores across North America and at garageclothing.com.