Open until 8:00 PM

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM
  • Monday, May. 2710:00 AM-05:00 PMHolyoke Mall will be open from 10AM to 5PM on May 27 in observance of Memorial Day. Department store, restaurant, and entertainment venue hours may vary.


JCPenney Beauty Grand Opening December 9

Published: 12/09/2022



December 9, 2022


Contact information:

Ruth-Ann Hastings


[email protected]



JCPenney Brings Hyper-Inclusive Beauty to Holyoke Mall

HOLYOKE, MA– JCPenney brings its hyper-inclusive beauty assortment, in partnership with thirteen lune, to their Holyoke Mall store.


The department store’s December 9 grand opening is part of their national roll-out of more than 600 locations featuring a flagship partnership with thirteen lune, “a fist of its kind e-commerce platform designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors.”


JCPenney Beauty and JCPenney Salon now provide a fully integrated experience offering more than 250 unique beauty brands across makeup, skincare, fragrance, haircare, wellness, and more.


Leading with inclusivity, JCPenney Beauty is committed to working with like-minded companies. Since last fall, JCPenney Beauty added 65 BIPOC-founded and ally brands to their assortment including EleVen by Venus Williams, MinttyMakeup, Buttah, Monika Blunder, Wander Beauty, NCLA Beauty, and Vamigas.


To celebrate the occasion, JCPenney treated the first 100 guests in line with gift cards valued up to $100.


For more information on Holyoke Mall stores, restaurants, and entertainment venues, and for the latest in-mall promotions, giveaways, and events, please visit Holyokemall.com or follow us on Facebook and Instagram.





About Holyoke Mall at Ingleside

Holyoke Mall is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Loft, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


About Pyramid Management Group, LLC

Pyramid Management Group, owner of Holyoke Mall at Ingleside, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 16 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com