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Macy’s Announces Holyoke As A Growth100 Investment Store In The Springfield Area

Published: 09/03/2019



CONTACTS:         Bridget Betances, Macy’s Media Relations

46-429-5204; [email protected]


Macy’s Announces Holyoke As A Growth100 Investment Store

In The Springfield Area

Macy’s expands Growth50 strategy to additional 100 stores across the country, including Macy’s Holyoke


NEW YORK, NY – September 3, 2019 –– Macy’s announces Macy’s Holyoke location as one of 100 stores included in its 2019 Growth150 initiative. In 2018, fifty stores across the country received additional capital to enhance the customer experience and create a more vibrant and productive shopping destination as part of the Growth50 initiative. In line with its strategy to test, iterate and scale these new ideas, Macy’s expanded these improvements to 100 additional stores this year. The Growth100 stores feature an elevated environment, expanded and curated merchandise assortments as well as improved customer service through added colleague positions and new technology. Improvements were based on customer feedback and the successful Growth50 initiatives.


“The performance of the Growth 50 stores has given us the confidence to expand the strategy to 100 more stores this year. Beyond our capital investment, the customer will see an increase in colleague support, advancement in omnichannel technology and more curated merchandise, tailored to their store location,” said John Harper, chief stores officer at Macy’s. “We are excited to continue to bring new, exciting and fresh experiences to these stores.”


Physical Upgrades

Physical upgrades in Growth100 stores include the addition of new LED lighting and updated flooring. as well as renovated fitting rooms and restrooms. Additionally, certain departments have been relocated to improve space productivity and better suit customer traffic.


Product Distortions

Product distortions were completed to increase breadth and depth of the assortment appealing to the customer demographic unique to each store.


Macy’s Holyoke Mall is one of the select Macy’s locations to offer thredUP, the world’s largest fashion resale marketplace, creating an in-store thrifting experience for one-of-a-kind finds, and incredible deals on great brands, including ‘splurge’ brands customers might not otherwise buy new.


New Offerings

The Growth100 stores have added or expanded furniture and mattress departments, and select Growth100 stores have also added Backstage, Macy’s off-price concept.


Improved Customer Service and Experience

Macy’s is continuing to invest in enhanced customer service. The Growth100 stores have increased staffing levels and expanded store hours. Customer-focused services available include At Your Service, a dedicated location for seamless online pick-ups and returns, and Mobile Checkout, a feature on Macy’s mobile app that allows customers to quickly process their own purchases with ease.


Additionally, customers can book a style consultation with Macy’s Personal Stylist, a complimentary personal shopping service pairing customers with a dedicated lifestyle expert to support all aspects of the Macy’s shopping experience, including fashion and home merchandise; gifts for friends and family; and any wedding gift and registry needs. The Macy’s Personal Stylist service takes customer service to the next level by offering a curated experience, tailored to each customer’s personal style, budget and need. Personal Stylists can also help customers select personalized gifts for friends and family for any occasion, including weddings and bridal parties.


Elements of experiential shopping can be found throughout these stores, from reimagined Beauty departments that encourage inspiration and discovery. The company has also made technological enhancements to several non-customer facing features, including RFID that will enable colleagues to offer customers a better in-store shopping experience and FSS (Full Service Shopping) technology in shoes, cutting customer wait-time in half.


Community Giving 

Macy’s is committed to making life shine brighter through services to its customers, colleagues and in its communities. Macy’s at Holyoke Mall is proud to be an integral part of the local Springfield community by supporting local organizations such as Holyoke Safe Neighborhood Initiative, Stuff The Bus, and Rays of Hope.


Growth100 Store List




Phoenix, AZ – Macy’s Biltmore Fashion Park

Scottsdale, AZ – Macy’s Scottsdale Fashion Square



Brea, CA – Macy’s Brea Mall

Burbank, CA – Macy’s Burbank Town Center

Canoga Park, CA – Macy’s Topanga Plaza

Carlsbad, CA – Macy’s Plaza Camino

Chula Vista, CA – Macy’s Chula Vista Center

Concord, CA – Macy’s Sun Valley Shopping Center

Costa Mesa, CA – Macy’s South Coast Plaza

Culver City, CA – Macy’s Culver City Center

Downey, CA – Macy’s Stonewood Center

Fresno, CA – Macy’s Fashion Fair

Los Angeles, CA – Macy’s Baldwin Hills Crenshaw Plaza

Madera, CA – Macy’s Village at Corte Madera

Modesto, CA – Macy’s Vintage Faire

Montclair, CA – Macy’s Montclair Plaza

Monterey, CA – Macy’s Del Monte Center

National City, CA – Macy’s Plaza Bonita

Newport Beach, CA – Macy’s Fashion Island

Palm Desert, CA – Macy’s Palm Desert

Pleasanton, CA – Macy’s Stone Ridge Shopping Center

Sacramento, CA – Macy’s Arden Fair

Sacramento, CA – Macy’s Downtown Plaza

San Diego, CA – Macy’s Fashion Valley

Santa Barbara, CA – Macy’s La Cumbre Plaza

Santa Clara, CA – Macy’s Valley Fair

Santa Clarita, CA – Macy’s Valencia Town Center

San Mateo, CA – Macy’s Hillsdale Shopping Center

Santa Rosa, CA – Macy’s Santa Rosa Mall

Sherman Oaks, CA – Macy’s Fashion Square

Temecula, CA – Macy’s Promenade in Temecula



Denver, CO – Macy’s Cherry Creek



Danbury, CT – Macy’s Danbury Fair


District of Columbia

Washington, D.C – Macy’s Metro Center



Boca Raton, FL – Macy’s Town Center at Boca Raton

Clearwater, FL – Macy’s Countryside Mall

Coral Springs, FL – Macy’s Coral Square

Fort Lauderdale, FL – Macy’s Fort Lauderdale Galleria

Miami, FL – Macy’s Dadeland

Naples, FL – Macy’s Coastland Center

Orlando, FL – Macy’s Mall of Millenia

Palm Beach Gardens, FL – Macy’s The Gardens

Plantation, FL – Macy’s Broward Mall

West Palm Beach, FL – Macy’s Wellington Green



Alpharetta, GA – Macy’s North Point Mall

Atlanta, GA – Macy’s Cumberland Mall

Atlanta, GA – Macy’s Perimeter Mall



Dededo, GU – Macy’s Micronesia Mall



Honolulu, HI – Macy’s Ala Moana



Boise, ID – Macy’s Boise



Fort Wayne, IN – Macy’s Glenbrook Square

Mishawaka, IN – Macy’s University Park Mall



Louisville, KY – Macy’s Oxmoor Center



Metairie, LA – Macy’s Lakeside



Columbia, MD – Macy’s Columbia

Towson, MD – Macy’s Townson Town Center



Burlington, MA – Macy’s Burlington Mall

Holyoke, MA – Macy’s Holyoke Mall at Ingleside



St. Louis, MO – Macy’s St. Louis Galleria

St. Louis, MO – Macy’s West County Center



Reno, NV – Macy’s Meadowood Mall


New Hampshire

Nashua, NH – Macy’s Pheasant Lane Mall


New Jersey 

Bridgewater, NJ – Macy’s Bridgewater Commons

Menlo Park, NJ – Macy’s Menlo Park


New Mexico

Albuquerque, NM – Macy’s Coronado Center


New York

Brooklyn, NY – Macy’s Downtown Brooklyn

Buffalo, NY – Macy’s Walden Galleria

Elmhurst, NY – Macy’s Queens Center

Flushing, NY – Macy’s Flushing

Garden City, NY – Macy’s Roosevelt Field

Huntington, NY – Macy’s Walt Whitman Shops

Lake Grove, NY – Macy’s Smith Haven

Staten Island, NY – Macy’s Staten Island Mall

Valley Stream, NY – Macy’s Green Acres Mall

West Nyack, NY – Macy’s Palisades Center


North Carolina

Raleigh, NC – Macy’s Crabtree Valley



Columbus, OH – Macy’s Polaris Fashion Place

Strongsville, OH – Macy’s SouthPark



Portland, OR – Macy’s Clackamas Town Center



Pittsburgh, PA – Macy’s Mall at Robinson

Pittsburgh, PA – Macy’s Ross Park

Pittsburgh, PA – Macy’s South Hills Village

Whitehall, PA – Macy’s Lehigh Valley Mall

Willow Grove, PA – Macy’s Willow Grove Park


Puerto Rico

San Juan, PR – Macy’s Plaza de Americas



Memphis, TN – Macy’s Wolfchase Galleria

Nashville, TN – Macy’s Green Hills



Austin, TX – Macy’s Barton Creek Square

Dallas, TX – Macy’s Dallas Galleria

El Paso, TX – Macy’s Cielo Vista Mall

Laredo, TX – Macy’s Mall Del Norte

Houston, TX – Macy’s Houston Galleria

Houston, TX – Macy’s Willowbrook Mall

Humble, TX – Macy’s Deerbrook Mall

Woodlands, TX – Macy’s Woodlands Mall



Arlington, VA – Macy’s Fashion Centre at Pentagon



Bellevue, WA – Macy’s Bellevue Square

Kennewick, WA – Macy’s Columbia Center

Tacoma, WA – Macy’s Tacoma Mall

Tukwila, WA – Macy’s South Center



For more information as well as high-res images and b-roll, click here.


About Macy’s

Macy’s is America’s store for life. The largest retail brand of Macy’s, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy’s inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy’s flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy’s builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.


For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.