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Macy’s Holyoke Mall Offers Off-Price, On-Trend styles and more as first Backstage store in the Springfield area

Published: 08/05/2020


August 5, 2020


CONTACT:   Julianne Olivo, Macy’s Media Relations – [email protected]



Macy’s Backstage will open in 11 full-line stores nationwide on August 8, including its first store in the Springfield area. 

Photos and b-roll of Macy’s Backstage are available for download here.



Holyoke, MA—August 5, 2020–Macy’s will open its first Macy’s Backstage in Holyoke at Macy’s Holyoke Mall on Saturday, August 8. Macy’s Backstage offers fashion-loving customers another way to shop at their favorite store by providing a store-within-store shopping experience featuring significant savings on fabulous finds.


Macy’s Backstage Holyoke Mall will have 12,600 square feet of dedicated retail space on the second level inside the full-line Macy’s, delivering a constantly changing assortment of on-trend merchandise and encouraging customers to return to find new treasures. The wide selection includes fresh product from both new and renowned brands in apparel for men, women and children, as well as toys, housewares, home office, home textiles and décor, cosmetics, hair and nail care, personal protective equipment (PPE), pet accessories, kid’s shoes, designer handbags, activewear and more. Customers can currently expect to find trends like must-have denim, backpacks, back-to-school looks, home office décor, face masks and hand sanitizer.


“Our customers are excited about the Macy’s Backstage shopping experience, and we are thrilled to offer a strong assortment of in-the-moment fashion and great prices for each Backstage location and the community it serves,” said Michelle Israel, Macy’s senior vice president of off-price. “If you’re looking for an everyday fashion refresh, a home update, a last-minute gift or a special treat for yourself, we have you covered. Backstage stores focus on value and newness, guaranteeing that shoppers will find an amazingly-priced assortment of recognizable brands and trends each visit.”


Shoppers can earn and redeem Star Rewards and use their Macy’s credit card at Backstage locations, creating a seamless experience for those shopping at both Macy’s full-line and Backstage stores. Customers will be inspired to “pin, snap and share” their looks using #macysbackstage.


The complete list of the 11 Backstage stores opening on August 8 includes:


  • Macy’s Westfield Solano – Fairfield, CA
  • Macy’s at The Shops at Mission Viejo – Mission Viejo, CA
  • Macy’s The Oaks – Thousand Oaks, CA
  • Macy’s Westfarms Mall – Farmington, CT
  • Macy’s Holyoke Mall – Holyoke, MA
  • Macy’s Wheaton – Wheaton, MD
  • Macy’s Paramus Garden State Plaza – Paramus, NJ
  • Macy’s Colonie Center – Albany, NY
  • Macy’s Flushing – Flushing, NY
  • Macy’s Poughkeepsie Galleria – Poughkeepsie, NY
  • Macy’s Mall del Norte – Laredo, TX


Store hours and additional information are available at macysbackstage.com.


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About Macy’s Backstage Macy’s on-mall, off-price offering, Macy’s Backstage, provides customers value and newness, guaranteeing that with each visit, shoppers will find a compelling assortment of recognizable brands, trends and deals. Macy’s Backstage offers fashion-loving customers another way to shop at their favorite Macy’s store by providing a store-within-store shopping experience featuring significant savings on top-quality products. Macy’s Backstage selection will include fresh product from both new and established brands. Shoppers can expect great savings on apparel for men, women and children, as well as deals on an assortment of housewares, home textiles and décor, cosmetics, hair and nail care, gifts, jewelry, shoes, designer handbags, accessories and activewear. Macy’s off-price business commitment has successfully expanded Backstage to more than 200 Macy’s stores. To support the growth of Macy’s Backstage, a Backstage distribution center was opened last August in Columbus, Ohio, dedicated to expediting merchandise to Backstage locations nationwide and ensuring each store always has fresh and exciting product. For store information and the latest on merchandise, visit macysbackstage.com.


Holyoke Mall at Ingleside is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Christmas Tree Shops, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Flight Fit N Fun, Loft, Banana Republic, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


About Pyramid Management Group

Pyramid Management Group, owner of Holyoke Mall, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 16 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.