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rue21 Grand Opening Ribbon Cutting

Published: 09/29/2021



For Immediate Release:

September 29, 2021


Media Contact:

Lisa Wray, 413-536-1441

[email protected]




–Retailer Kicks-Off Grand Opening Weekend Celebration–

HOLYOKE, MA– – rue21, one of the nation’s fastest growing specialty retailers, is set to kick-off their Grand Opening on Thursday, September 30th.  The ceremony will begin with a ribbon cutting at 9:45 a.m. at their new 5,643 sf store on the Lower Level near JCPenney.  The retailer will be welcomed by Holyoke Chamber of Commerce Executive Director, Jordan Hart.


WHO:                          Retailer, rue21, which serves the 15-25 year old Gen Z customer with a full and inclusive size range. Their mission is to provide the latest trends with an affordable price tag                                             to young women and men.

WHAT:                       rue21 Grand Opening Ribbon Cutting

WHERE:                    rue21, Located on the Lower Level near JCPenney

50 Holyoke Street

Holyoke, MA 01041

WHEN:                      Thursday, September 30th at 9:45 a.m.


The celebration will continue with the following:

  • First 100 customers will get a reusable shopping bag with their purchase. *While supplies last.
  • $5 reward card to new rue rewards members Thursday-Sunday of Grand Opening weekend
  • In-store DJ on Saturday, October 2nd from 1:00 p.m. to 5:00 p.m.

Follow Holyoke Mall at holyokemall.com, Facebook, Instagram and Twitter for information on new stores and more.






About rue21

rue21 is one of the nation’s fastest growing retail destinations, offering a combination of on-trend, quality, and affordable fashion within apparel and accessories, beauty, intimates, and activewear that enable girls and guys, ages 15-25, to explore and express their individuality and personal style. Headquartered just north of Pittsburgh, Pennsylvania in Warrendale, they operate over 652 stores in 45 states and online at www.rue21.com.    

About Holyoke Mall at Ingleside

Holyoke Mall is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Christmas Tree Shops, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Loft, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


About Pyramid Management Group, LLC

Pyramid Management Group, owner of Holyoke Mall at Ingleside, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 16 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com.