Open until 9:00 PM
  • Saturday, May. 2510:00 AM-9:00 PM
  • Sunday, May. 2611:00 AM-6:00 PM
  • Monday, May. 2710:00 AM-05:00 PMHolyoke Mall will be open from 10AM to 5PM on May 27 in observance of Memorial Day. Department store, restaurant, and entertainment venue hours may vary.

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM
Holyoke Mall will be OPEN from 10AM to 5PM on May 27 in observance of Memorial Day. Department store, restaurant, and entertainment venue hours may vary.


Trollbeads Opens at Holyoke Mall

Published: 04/17/2019



April 17, 2019


Contact information:

Lisa Wray

Office: (413) 536-1441

Fax: (413) 536-5740

E-mail: [email protected]



Danish, Hand-crafted Jewelry Store Opens on the Upper Level


HOLYOKE, MA- Holyoke Mall welcomed their newest retail store, Trollbeads, to the Upper Level near Macy’s on April 12, 2019, during their Grand Opening Celebration which featured a ribbon cutting, exclusive offers, and a glass demonstrator crafting beads live in-store.


“Trollbeads is so proud to announce the opening of our newest store at the Holyoke Mall,” stated Vice President, James Santiago. He continued, “New Englanders can appreciate Trollbeads as we both have a rich history, are original and exemplify our inner creativity.”


From a single silver bead on a leather cord in 1976, the Danish company now can be found in more than 400 cities worldwide. According to the company, every bead has a story, and no two Glass Beads are the same allowing “collectors the freedom to choose beads based on personal preference of color and size.”


Trollbeads is the first bead on bracelet brand known for using the highest quality materials and craftsmanship. The store features over 600 beads- each with their own unique design and story. Every Trollbeads piece is hand-crafted by designers around the world and symbolizes something authentically Danish – magic, creativity, mythology, the wonders of nature, modern styling and architecture.






Holyoke Mall at Ingleside is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, and department stores including: Macy’s, Christmas Tree Shops, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Flight Fit N Fun, Loft, Banana Republic, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


Pyramid Management Group, owner of Holyoke Mall, is one of the largest, most innovative, privately-held shopping center developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the northeast with 18 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has led the industry in combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof. For more information, visit www.pyramidmg.com

Trollbeads, a Danish family-owned jewelry brand, was established in 1976. Trollbeads is the original bead-on-bracelet concept. At the core of the brand lies self-expression through 600 different beads in sterling silver, 18 karat gold, murano glass, freshwater pearls, amber and gemstones. Trollbeads jewelry is available in more than 30 countries through the company’s own flagship stores, independent retailers and online at www.trollbeads.com.