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Retailers Celebrate Pride At Holyoke Mall

Published: 06/03/2019



June 3, 2019


Contact information:

Lisa Wray

Office: (413) 536-1441

Fax: (413) 536-5740

E-mail: [email protected]



How Retailers at Holyoke Mall Are Supporting LGBTQ+ Pride Month

HOLYOKE, MA- Holyoke Mall is proud to support the social consciousness put forth by retailers in the shopping center this month as they advocate for the LGBTQ+ community. Through various philanthropic apparel collections, these retailers celebrate LGBTQ+ Pride Month and contribute to creating a more inclusive and accepting world one purchase at a time.


American Eagle: Love is the message at American Eagle. This year, the store launched its AE X It Gets Better campaign which aims to inspire and support LGBTQ+ youth across the country. According to the company, 100% of the 2019 Pride Collection will be donated to the It Gets Better Project. #ItGetsBetter


Banana Republic: Banana Republic aims to inspire more love, courage, strength, and togetherness through their 2019 Equality Collection. Banana Republic will donate 50% of the purchase price of the Equality Collection to the United Nations Foundation in support of the UN Free & Equal Campaign for LGBTI equality. #BRLoveIsReal


DSW: Receive a Pride water bottle for $10 and rainbow laces for $5 with any footwear purchase. All proceeds from these purchases will benefit Be Strong, a student-led movement focused on empowering kids to stand up to bullying.


Express: Express the love and wear with pride. The Love Unites collection is now available in Express stores nationwide. For every Love Unites item purchased before July 15th, 25% if the net income will benefit GLAAD, a LGBTQ+ media organization, to support the LGBTQ+ community. #ExpressPride


Gap: Celebrating love all ways since 1969, Gap launches their Gap + Pride Collection and promises 15% of the collection’s sales to benefit United Nation Foundation in support of the UN Free & Equal Campaign for LGBTI equality.


H&M: H&M encourages shoppers to “stay true, stay you” in their new Pride X H&M collection. This year, the retailer will donate 10% of global sales from the collection to benefit the United Nations’ Free & Equal Campaign. #WorldPride2019


Hollister: Hollister celebrates love and pride with their Pride Collection featuring tanks, tees, swim, and more. The retailer will donate up to $25,000 in proceeds from the Pride Collection to GLSEN.


Hot Topic: Proclaim your pride at Hot Topic and shop a wide selection of apparel, accessories, and more. Earn Hot Cash and get $15 for every $30 spent and buy one get one 30% off almost everything as you shop the Pride Collection.


Lane Bryant: Lane Bryant encourages shoppers to “celebrate the curve in every rainbow” with their Love is Love, Pride Collection. To strengthen and encourage inclusivity in schools, 10% of Pride Collection proceeds will be donated to GLSEN.


Spencer’s: This month, Spencer’s celebrates equality. Shop their Pride collection featuring buy one get one 50% off on hats, tees, and drinkware as well as buy one get one 50% off jewelry.


Target: Show your pride with Target’s exclusive Take Pride Collection. In support of the LBGTQ+ community, Target donated $100,000 to GLSEN, an anti-bullying organization, in support of their mission of creating a safe and inclusive school environment. In addition to the collection, Target exclusively sells Pride by Harry’s, an iridescent razor kit, with 100% of the purchase price to benefit the Trevor Project. #TakePride



For more information, please visit www.holyokemall.com.




Holyoke Mall at Ingleside is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Christmas Tree Shops, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Flight Fit N Fun, Loft, Banana Republic, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


Pyramid Management Group, owner of Holyoke Mall, is one of the largest, most innovative, privately-held shopping center developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the northeast with 18 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has led the industry in combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof. For more information, visit www.pyramidmg.com