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Trendspotting Retailer Showcase Debuts In Holyoke Mall!

Published: 11/08/2022

Contact: Beth Merrick / ZAZOU Communications

(416) 473-9881/ [email protected]



Third Massachusetts Location features Hottest Social Media Trends

TORONTO, ON – November 3, 2022Holyoke Mall is about to get a lot trendier…just in time for the holiday season! Showcase, recognized as “Home of the Hottest Trends”, has debuted a new trend store in the popular Holyoke Mall.  With two other locations in Burlington (Burlington Mall) and Braintree (South Shore Plaza), this marks the third trend store to open in Massachusetts in the past eight weeks. Two other trend stores will open this month in Peabody (North Shore Mall) and Natick (Natick Mall). The North American specialty retailer continues to expand quickly, opening multiple trend stores in top US malls across 13 states. With 137 locations and growing, Showcase currently operates 28 brick and mortar stores in the US Northeast. By the end of 2022, Showcase will have grown its store count to 150, completing the largest and fastest single expansion in the Canadian company’s 28-year history.

Founded in Edmonton, Alberta in 1994, Showcase is an award-winning retailer, product developer and marketer, specializing in new and hard-to-find consumer trends in health, beauty, home, toys, novelty candy and food.  Catering to teens, preteens and their parents, Showcase trend stores are designed to be fun, interactive, and demo-friendly environments. Customers are encouraged to “try it before you buy it” with the majority of products open and on display.

Other signature elements of the Showcase shopping experience include knowledgeable staff, time-sensitive promotions, flash discounts and product demos. Shoppers can also enjoy weekly live online shopping events, plus same day delivery service coming soon through DoorDash.

“We are thrilled to have opened three stores in Massachusetts in quick succession, strategically expanding our presence in the state,” said Samir Kulkarni, CEO, Showcase. “We are very excited to introduce customers in Western Massachusetts to the unique Showcase brand.  Shoppers will now have convenient access to a store filled with the hottest social media trends they won’t find elsewhere.”

Showcase’s proprietary trendspotting technology uses sophisticated techniques, powered by algorithms and AI, to understand and identify trending products quickly. The company’s agility allows them to be first and fastest to market: on average, each trend goes from concept to shelf in 53 days, with some of the top 10 items launching in as little as 16 days. Examples of hot viral products Showcase has introduced quickly include Dalgona Cookies inspired by Netflix’s hit Squid Game, and Hot Chocolate Bombs which dominated holiday season sales in 2020.

Showcase carries all the latest social media trends: the hashtag #ShowcaseMadeMeBuyIt currently has over 90 million views on TikTok and is growing. Current top trends at Showcase include Squishmallows, candy and beverages, trading cards, Funko pops, food-themed novelty candles, and vegan beauty products. Showcase will continue to focus on its extensive private label offerings, with exclusive in-house brands representing 70 per cent of sales.

Store Hours:  Monday to Thursday: 11am to 7pm, Friday and Saturday: 11am to 9pm and Sunday: 11am to 6pm.

To stay up to date on the latest Showcase news and trends, visit ShopAtShowcaseusa.com or follow @ShopAtShowcase through any of our social channels on TikTokFacebook, and Instagram.

Showcase is currently hiring, to apply visit: https://showcase.talentnest.com/en/jobs.

Visual assets available upon request.

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Founded in 1994, Showcase is the Home of the Hottest Trends, and the world’s largest retailer of its kind. With 137 trend stores in North America’s best shopping centres, Showcase offers the most fun, interactive, new, and unique products ever – all in a retail environment where you can “try it before you buy it.” We call it retail-tainment! Showcase continues to expand across North America in 2022, cementing the company’s position as a global leader in interactive retail and lifestyle trends. To learn more, visit www.ShopAtShowcaseusa.com.