OPEN TODAY 11:00 AM TO 6:00 PM

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM
  • Monday, May. 2710:00 AM-05:00 PMHolyoke Mall will be open from 10AM to 5PM on May 27 in observance of Memorial Day. Department store, restaurant, and entertainment venue hours may vary.


Easter Bunny Arrives at Holyoke Mall

Published: 02/27/2024


Ruth-Ann Hastings

P: 413-536-1441

E: [email protected]



Easter Bunny Photos and Events Begin March 1


HOLYOKE, MASS. (February 27, 2024)- Western Massachusetts is hopping over to Holyoke Mall on March 1 to welcome the Easter Bunny back for the spring season.


Mr. Cottontail returns to his holiday home March 1 through March 30 on the lower level in JCPenney Court to bring in the new season with holiday photos and themed events.


This March, hundreds of families will celebrate their favorite Easter tradition at Holyoke Mall. Reservations are recommended and can be made by visiting whereisbunny.com. Guests who pre-book will receive a complimentary gift valued at $20.


Easter Bunny Photo Hours:

  • Monday to Friday: 2:00 PM to 7:00 PM, extends to 11:00 AM to 7:00 PM on March 18
  • Saturday: 11:00 AM to 7:00 PM, 10:00 AM to 8:00 PM on March 23
  • Sunday: 12:00 PM to 6:00 PM, extends to 11:00 AM to 6:00 PM on March 18


Photo packages and pricing can be found here. Additional photo prints are available at checkout with the purchase of a photo package.


Capture the magic all season long at one of the center’s Easter Bunny events:

All events will take place on the lower level outside of JCPenney.


More information about Holyoke Mall stores, restaurants, and entertainment venues can be found at Holyokemall.com. Follow and share your stories at the center on Facebook and Instagram.





About Holyoke Mall at Ingleside

Holyoke Mall is Western’s New England’s premiere shopping center located in Holyoke’s Ingleside neighborhood and conveniently located near the interchange of I-90 and I-91. Holyoke Mall was built in 1979 and later expanded in 1995- now spanning 1.6 million square feet. The three-level Mall is home to 150 shops, restaurants, entertainment venues, and department stores including: Macy’s, Target, Victoria’s Secret, Apple, Round1, DSW, Forever 21, Loft, H&M, Sumo Japanese Steakhouse, 110 Grill, and more.


About Pyramid Management Group, LLC

Pyramid Management Group, owner of Holyoke Mall at Ingleside, is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 16 properties located throughout New York and Massachusetts. For nearly 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com