OPEN TODAY 11:00 AM TO 6:00 PM

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM
  • Monday, May. 2710:00 AM-05:00 PMHolyoke Mall will be open from 10AM to 5PM on May 27 in observance of Memorial Day. Department store, restaurant, and entertainment venue hours may vary.


Easter Giveaways Enter To Win Sign 2048 x 733 px 1600 x 900 px

Blooming into Spring – Giveaways

Enter our Blooming into Spring Giveaways for a chance to WIN two gift cards each week now through March 30th! This week’s, 03/24/24 – 03/30/2024, giveaways are a $50 gift card to BoxLunch and a Gift Card to Billy Beez valid for One Child and One Adult!

HOW TO ENTER: Guests can enter by visiting the Easter Bunny’s Spring Gazebo on the Lower Level in JCPenney Court during the Easter Bunny’s hours of operation (please see hours below) and filling out an enter to win form. One winner will be randomly selected and notified each Monday now through April 1st. Winners must be able to pick up their prize within 30 days of being notified.

Easter Bunny Hours:

> Monday to Friday: 2:00 PM to 7:00 PM, extends to 11:00 AM to 7:00 PM starting March 18

> Saturday: 11:00 AM to 7:00 PM; (10:00 AM to 8:00 PM on March 23)

> Sunday: 12:00 PM to 6:00 PM, extends to 11:00 AM to 6:00 PM starting March 18

RULES: No purchase necessary. Participants must visit the Easter Bunny’s Spring Gazebo, located on the Lower Level in JCPenney Court during the Easter Bunny’s hours of operation and complete the enter to win form. Participants must visit during the Bunny’s visiting hours. Only one entry per person. Contestants must be at least 18 years of age.

This contest is limited to MA, CT, NH and VT.