Open until 8:00 PM

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM


Pride Month

Holyoke Mall Retailers Celebrate LGBTQ+ Pride Month

This month, we recognize and celebrate those in the LGBTQ+ community and the wonderful organizations that work to promote equality, love, and understanding . As you walk through the shopping center this month, be sure to stop by the following stores which have created campaigns to support and celebrate the LGBTQ+ community as well as bring attention and awareness to many important organizations.


American Eagle: Love is the message at American Eagle. This year, the store launched its AE X It Gets Better campaign which aims to inspire and support LGBTQ+ youth across the country. According to the company, 100% of the 2019 Pride Collection will be donated to the It Gets Better Project. #ItGetsBetter


Banana Republic: Banana Republic aims to inspire more love, courage, strength, and togetherness through their 2019 Equality Collection. Banana Republic will donate 50% of the purchase price of the Equality Collection to the United Nations Foundation in support of the UN Free & Equal Campaign for LGBTI equality. #BRLoveIsReal


DSW: Receive a Pride water bottle for $10 and rainbow laces for $5 with any footwear purchase. All proceeds from these purchases will benefit Be Strong, a student-led movement focused on empowering kids to stand up to bullying.


Express: Express the love and wear with pride. The Love Unites collection is now available in Express stores nationwide. For every Love Unites item purchased before July 15th, 25% if the net income will benefit GLAAD, a LGBTQ+ media organization, to support the LGBTQ+ community. #ExpressPride


Gap: Celebrating love all ways since 1969, Gap launches their Gap + Pride Collection and promises 15% of the collection’s sales to benefit United Nation Foundation in support of the UN Free & Equal Campaign for LGBTI equality.


H&M: H&M encourages shoppers to “stay true, stay you” in their new Pride X H&M collection. This year, the retailer will donate 10% of global sales from the collection to benefit the United Nations’ Free & Equal Campaign. #WorldPride2019


Hollister: Hollister celebrates love and pride with their Pride Collection featuring tanks, tees, swim, and more. The retailer will donate up to $25,000 in proceeds from the Pride Collection to GLSEN.


Hot Topic: Proclaim your pride at Hot Topic and shop a wide selection of apparel, accessories, and more. Earn Hot Cash and get $15 for every $30 spent and buy one get one 30% off almost everything as you shop the Pride Collection.


Lane Bryant: Lane Bryant encourages shoppers to “celebrate the curve in every rainbow” with their Love is Love, Pride Collection. To strengthen and encourage inclusivity in schools, 10% of Pride Collection proceeds will be donated to GLSEN.


Michael Kors: Celebrate Pride with Michael Kors’ #MKGO Rainbow Collection. The collection “celebrates inclusion, diversity and the vibrancy and vitality of the LGBTQ community.” With every #MKGO Rainbow T-shirt purchase, 100% of the proceeds will be donated to God’s Love We Deliver, a non-profit organization that is a longstanding pillar of the LGBTQ community. 


Spencer’s: This month, Spencer’s celebrates equality. Shop their Pride collection featuring buy one get one 50% off on hats, tees, and drinkware as well as buy one get one 50% off jewelry.


Target: Show your pride with Target’s exclusive Take Pride Collection. In support of the LBGTQ+ community, Target donated $100,000 to GLSEN, an anti-bullying organization, in support of their mission of creating a safe and inclusive school environment. In addition to the collection, Target exclusively sells Pride by Harry’s, an iridescent razor kit, with 100% of the purchase price to benefit the Trevor Project. #TakePride