Open until 9:00 PM

Regular Hours

  • Monday - Thursday10:00 AM - 8:00 PM
  • Friday - Saturday10:00 AM - 9:00 PM
  • Sunday11:00 AM - 6:00 PM
  • Monday, May. 2710:00 AM-05:00 PMHolyoke Mall will be open from 10AM to 5PM on May 27 in observance of Memorial Day. Department store, restaurant, and entertainment venue hours may vary.


Pride Month

Holyoke Mall Retailers Celebrate LGBTQ+ Pride Month

This month, we recognize and celebrate those in the LGBTQ+ community and the wonderful organizations that work to promote equality, love, and understanding . As you walk through the shopping center this month, be sure to stop by the following stores which have created campaigns to support and celebrate the LGBTQ+ community as well as bring attention and awareness to many important organizations.


American Eagle: Love is the message at American Eagle. This year, the store launched its AE X It Gets Better campaign which aims to inspire and support LGBTQ+ youth across the country. According to the company, 100% of the 2019 Pride Collection will be donated to the It Gets Better Project. #ItGetsBetter


Banana Republic: Banana Republic aims to inspire more love, courage, strength, and togetherness through their 2019 Equality Collection. Banana Republic will donate 50% of the purchase price of the Equality Collection to the United Nations Foundation in support of the UN Free & Equal Campaign for LGBTI equality. #BRLoveIsReal


DSW: Receive a Pride water bottle for $10 and rainbow laces for $5 with any footwear purchase. All proceeds from these purchases will benefit Be Strong, a student-led movement focused on empowering kids to stand up to bullying.


Express: Express the love and wear with pride. The Love Unites collection is now available in Express stores nationwide. For every Love Unites item purchased before July 15th, 25% if the net income will benefit GLAAD, a LGBTQ+ media organization, to support the LGBTQ+ community. #ExpressPride


Gap: Celebrating love all ways since 1969, Gap launches their Gap + Pride Collection and promises 15% of the collection’s sales to benefit United Nation Foundation in support of the UN Free & Equal Campaign for LGBTI equality.


H&M: H&M encourages shoppers to “stay true, stay you” in their new Pride X H&M collection. This year, the retailer will donate 10% of global sales from the collection to benefit the United Nations’ Free & Equal Campaign. #WorldPride2019


Hollister: Hollister celebrates love and pride with their Pride Collection featuring tanks, tees, swim, and more. The retailer will donate up to $25,000 in proceeds from the Pride Collection to GLSEN.


Hot Topic: Proclaim your pride at Hot Topic and shop a wide selection of apparel, accessories, and more. Earn Hot Cash and get $15 for every $30 spent and buy one get one 30% off almost everything as you shop the Pride Collection.


Lane Bryant: Lane Bryant encourages shoppers to “celebrate the curve in every rainbow” with their Love is Love, Pride Collection. To strengthen and encourage inclusivity in schools, 10% of Pride Collection proceeds will be donated to GLSEN.


Michael Kors: Celebrate Pride with Michael Kors’ #MKGO Rainbow Collection. The collection “celebrates inclusion, diversity and the vibrancy and vitality of the LGBTQ community.” With every #MKGO Rainbow T-shirt purchase, 100% of the proceeds will be donated to God’s Love We Deliver, a non-profit organization that is a longstanding pillar of the LGBTQ community. 


Spencer’s: This month, Spencer’s celebrates equality. Shop their Pride collection featuring buy one get one 50% off on hats, tees, and drinkware as well as buy one get one 50% off jewelry.


Target: Show your pride with Target’s exclusive Take Pride Collection. In support of the LBGTQ+ community, Target donated $100,000 to GLSEN, an anti-bullying organization, in support of their mission of creating a safe and inclusive school environment. In addition to the collection, Target exclusively sells Pride by Harry’s, an iridescent razor kit, with 100% of the purchase price to benefit the Trevor Project. #TakePride